If you’re in the process of setting up a new website or rebranding your existing one, you know how important it is to choose the right domain name. Not only does it need to be catchy and memorable, but it also needs to accurately reflect your brand and what you offer. As we look ahead to late 2022 / 2023, there are a few key trends in domain names that you should be aware of. These trends can help you make an informed decision when it comes to choosing the perfect domain name for your business or personal brand.
Short and Sweet: The Benefits of Choosing a Concise Domain Name
Short and sweet: Long domain names can be tough to remember and may not look as professional as shorter ones. This year, we’re seeing a trend towards shorter, more concise domain names that are easy to remember and look good on a business card or website.
Keywords Matter: How to Include Relevant Words in Your Domain Name
Keywords matter: It’s not just about having a catchy name anymore. With the rise of SEO, it’s important to include relevant keywords in your domain name to help improve your search engine rankings. Consider including words that describe what you do or offer in your domain name to help attract the right audience.
Brandable Names: Stand Out in a Crowded Online Market
Brandable names are on the rise: While keyword-rich domain names can be helpful for SEO, they may not always be the most memorable or unique. Instead, many businesses are opting for brandable names that are more memorable and stand out in a crowded online market.
Country-Specific Domain Extensions: Targeting a Specific Region
Country-specific domain extensions are becoming more popular: If you’re targeting a specific country or region, a country-specific domain extension can help improve your local search engine rankings and make it easier for people in that region to find you.
New Domain Extensions: Explore Your Options Beyond .com
New domain extensions are worth considering: While .com has long been the go-to domain extension, there are now hundreds of new ones to choose from. Some of the more popular ones include .co.za, .art, .app, .tech, and .blog, but there are plenty of others to consider as well.
No matter what kind of domain name you choose, it’s important to do your research and make sure it’s the right fit for your business or personal brand. By keeping these top trends in mind, you’ll be well on your way to finding the perfect domain name for your website.