Facebook adverts look slightly different depending on the results you want.
Facebook Advertising
Awareness
Objectives that generate interest in your product or service.
Brand Awareness
Reach people more likely to pay attention to your ads and increase awareness for your brand.
What platforms support the brand awareness objective?
Which ad formats can I choose from in the brand awareness objective?
- Single Image
- Single Video
- Carousel
- Slideshow
Reach
Show your ad to the maximum number of people in your audience.
What platforms support the reach objective?
Which ad formats can I choose from in the reach objective?
- Single Image
- Single Video
- Carousel
- Slideshow
Consideration
Objectives that get people to start thinking about your business and look for more information about it.
Traffic
Increase the number of visits to your website or get more people to use your app. With traffic as your objective, you can:
- Send people to your website
- Increase engagement in your app
What platforms support the traffic objective?
- Audience Network
- Messenger
Which ad formats can I choose from in the traffic objective?
- Single Image
- Single Video
- Carousel
- Slideshow
- Collection
App installs
Send people to an app store where they can download your app.
What platforms support the app installs objective?
- Audience Network
Which ad formats can I choose from in the app installs objective?
- Single Image
- Single Video
- Carousel
- Slideshow
Engagement
Get more people to see and engage with your post or Page. With engagement as your objective, you can:
- Boost your posts (Post engagement)
- Promote your Page (Page likes)
- Get people to claim an offer on your Page (Offer claims)
- Raise attendance for an event on your Page (Event responses)
What platforms support the engagement objective?
Which ad formats can I choose from in the engagement objective?
- Single Image
- Single Video
- Slideshow
Note: Some ad formats and platforms may not be available for selection depending on the type of ad you create. For example, if you choose to promote your event in the engagement objective, you can only create a single image, single video or slideshow ad and show your ad on Facebook.
Video views
Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.
What platforms support the video views objective?
- Audience Network
Which ad formats can I choose from in the video views objective?
- Single Video
- Carousel
- Slideshow
Lead generation
Collect lead information, such as email addresses, from people interested in your business.
What platforms support the lead generation objective?
Which ad formats can I choose from in the lead generation objective?
- Single Image
- Single Video
- Carousel
- Slideshow
Conversion
Objectives that encourage people interested in your business to purchase or use your product or service.
Conversions
Get more people to use your website, Facebook app, or mobile app. To track and measure conversions, use the Facebook pixel or app events.
What platforms support the conversions objective?
- Audience Network
- Messenger
Which ad formats can I choose from in the conversions objective?
- Single Image
- Single Video
- Carousel
- Slideshow
- Collection
Product catalog sales
Show products from your product catalog based on your target audience
What platforms support the product catalog sales objective?
- Audience Network
Which ad formats can I choose from in the product catalog sales objective?
- Single Image
- Carousel
Store visits
Promote multiple business locations to people who are nearby.
What platforms support the store visits objective?
Which ad formats can I choose from in the store visits objective?
- Photo
- Video
- Carousel
- Slideshow