Facebook Advertising

Advert Examples

Facebook adverts look slightly different depending on the results you want.

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MOBILE NEWS FEED

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Advertising Objectives

Facebook offers many advertising objectives to help you reach your business goals.Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.

When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals:

  • Awareness: Objectives that generate interest in your product or service.
  • Consideration: Objectives that get people to start thinking about your business and look for more information about it.
  • Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

Awareness

Objectives that generate interest in your product or service.

Brand Awareness

Reach people more likely to pay attention to your ads and increase awareness for your brand.

What platforms support the brand awareness objective?

  • Facebook
  • Instagram

Which ad formats can I choose from in the brand awareness objective?

  • Single Image
  • Single Video
  • Carousel
  • Slideshow

Reach

Show your ad to the maximum number of people in your audience.

What platforms support the reach objective?

  • Facebook
  • Instagram

Which ad formats can I choose from in the reach objective?

  • Single Image
  • Single Video
  • Carousel
  • Slideshow

Consideration

Objectives that get people to start thinking about your business and look for more information about it.

Traffic

Increase the number of visits to your website or get more people to use your app. With traffic as your objective, you can:

  • Send people to your website
  • Increase engagement in your app

What platforms support the traffic objective?

  • Facebook
  • Instagram
  • Audience Network
  • Messenger

Which ad formats can I choose from in the traffic objective?

  • Single Image
  • Single Video
  • Carousel
  • Slideshow
  • Collection

App installs

Send people to an app store where they can download your app.

What platforms support the app installs objective?

  • Facebook
  • Instagram
  • Audience Network

Which ad formats can I choose from in the app installs objective?

  • Single Image
  • Single Video
  • Carousel
  • Slideshow

Engagement

Get more people to see and engage with your post or Page. With engagement as your objective, you can:

  • Boost your posts (Post engagement)
  • Promote your Page (Page likes)
  • Get people to claim an offer on your Page (Offer claims)
  • Raise attendance for an event on your Page (Event responses)

What platforms support the engagement objective?

  • Facebook
  • Instagram

Which ad formats can I choose from in the engagement objective?

  • Single Image
  • Single Video
  • Slideshow

Note: Some ad formats and platforms may not be available for selection depending on the type of ad you create. For example, if you choose to promote your event in the engagement objective, you can only create a single image, single video or slideshow ad and show your ad on Facebook.

Video views

Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.

What platforms support the video views objective?

  • Facebook
  • Instagram
  • Audience Network

Which ad formats can I choose from in the video views objective?

  • Single Video
  • Carousel
  • Slideshow

Lead generation

Collect lead information, such as email addresses, from people interested in your business.

What platforms support the lead generation objective?

  • Facebook
  • Instagram

Which ad formats can I choose from in the lead generation objective?

  • Single Image
  • Single Video
  • Carousel
  • Slideshow

Conversion

Objectives that encourage people interested in your business to purchase or use your product or service.

Conversions

Get more people to use your website, Facebook app, or mobile app. To track and measure conversions, use the Facebook pixel or app events.

What platforms support the conversions objective?

  • Facebook
  • Instagram
  • Audience Network
  • Messenger

Which ad formats can I choose from in the conversions objective?

  • Single Image
  • Single Video
  • Carousel
  • Slideshow
  • Collection

Product catalog sales

Show products from your product catalog based on your target audience

What platforms support the product catalog sales objective?

  • Facebook
  • Instagram
  • Audience Network

Which ad formats can I choose from in the product catalog sales objective?

  • Single Image
  • Carousel

Store visits

Promote multiple business locations to people who are nearby.

What platforms support the store visits objective?

  • Facebook

Which ad formats can I choose from in the store visits objective?

  • Photo
  • Video
  • Carousel
  • Slideshow

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